Portfolio

Useless Wisdom Case Study

Read through the case study including the work completed for Useless Wisdom’s online presence.

Useless Wisdom

Entertainment Media Podcast & Website

Overview

I was tasked with creating a easy-going, philosophy podcast appealing to an audience that enjoys open-minded conversations about heavy hitting topics.

With this project I choose to tackle it all myself. Recording and editing both video and audio versions of the podcast; creating and managing social media, monitoring and listening for all accounts; advertising and marketing; website creation and integration.

Role

  • Designer
  • Developer
  • Editor
  • Content Producer
  • Social Media Manager

Deliverables

  • Live Site
  • Socials
  • Episodes
  • Clips
  • Analytics

The Main Goals of this Project

  • Lauch at-least 12 episodes by end of year
  • Release and be featured on every major, well-known podcast streaming service
  • Create cross platform awareness and audience
  • Create an optimized website that seamlessly integrates with the podcast as a different medium for content

To Achieve This

I created a content schedule; researched and outlined topics; batch created graphics; ran Facebook, Instagram and YouTube Ads; utilized WordPress for website CMS; researched streaming platforms to work with.

Exceeded Goals by

  • Reaching an Average 360 Concurrent Viewers by Dec. 31
  • Creating a Cross Platform Audience of
  • Embraced all Major Streaming Platforms
  • Creating a Multipurpose Blog Website
View Site
  • Creating a Clips Channel to Increase Podcast Exposure
Clips Channel
  • Creating a Tik Tok Series to Expand Exposure
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About Me

Vision-driven change agent with career-long record of graphic design, technical support, and operations management success for leading organizations.

Graphic Designer of 8+ years constructing clear-cut and creative content for clients directive.

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